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Since header bidding reshaped programmatic, one unintended consequence has become increasingly difficult to ignore: auction duplication.
Ad mediation is one of those concepts most publishers use, but few fully understand.
IAB Europe’s Transparency & Consent Framework (TCF) v2.3 introduces an important update that affects how consent is collected and passed across the ecosystem.
Every year, the holiday season brings a wave of brand campaigns from retailers, CPG giants, streaming platforms, travel companies and financial services. But this year, something different is happening: more of those budgets are flowing directly into mobile apps than ever before.
