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NetShort, a short-drama app under Maiya Culture, launched two years behind its competitors but quickly reached #2 in global downloads. As it scaled, the challenge shifted from user acquisition to monetization: how to grow ad revenue without disrupting the viewing experience. By integrating BidMachine’s in-app bidding SDK, the team doubled ad revenue from it and increased ARPU by 5%+ without impacting user engagement.
Most publisher apps eventually hit the same ceiling, where installs are steady, DAU looks healthy and retention is acceptable, yet ARPDAU refuses to move.
Ad mediation is one of those concepts most publishers use, but few fully understand.
IAB Europe’s Transparency & Consent Framework (TCF) v2.3 introduces an important update that affects how consent is collected and passed across the ecosystem.
