Welcome to the BidMachine blog

Check all the company news, product updates, top articles, and valuable insights.

How to capture holiday brand budgets as they move into mobile apps

Every year, the holiday season brings a wave of brand campaigns from retailers, CPG giants, streaming platforms, travel companies and financial services. But this year, something different is happening: more of those budgets are flowing directly into mobile apps than ever before.

Intent IQ x BidMachine: The Power of Advanced Identity Resolution

BidMachine Boosts Mobile Ad Performance by 35%+ on Android and 85%+ on iOS with Intent IQ Integration, enabling brands to reach consumers based on demographics and behavioral intent.

BidMachine SDK 3.4: Lighter SDK, Better Initialization Times, and Enhanced Fraud Protection

Upgrade to BidMachine SDK 3.2 today and unlock the full potential of your app inventory. Adapters also available for AppLovin Max and Unity LevelPlay.

BidMachine x YouAppi: Bringing Premium Mobile Demand

BidMachine announces its strategic partnership with YouAppi, a leading mobile advertising platform specializing in app retargeting and user engagement campaigns. YouAppi's programmatic mobile and CTV solutions put your app exactly where you want it: at the top of mind and in action. By focusing on a full-funnel, performance-based approach, YouAppi solutions help advertisers to reach […]