Capture premium brand advertiser demand through SPO-aligned placements.
Direct placements provide a clean, Supply Path Optimization (SPO) way for brand advertisers to reach premium mobile app inventory. Brand budgets are routed through verified, SDK-powered supply paths, allowing publishers to capture incremental brand demand alongside programmatic auctions.
150+ publishers live with DIRECT, with leading partners already active and scaling
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Enable publishers to access brand advertiser budgets flowing into mobile apps through SPO-aligned supply paths.
Open premium inventory to brand campaigns seeking trusted, high-engagement in-app environments.
Meet advertiser demand for cleaner, more transparent supply paths through verified SDK connections.
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Access premium brand advertiser demand
Incremental revenue alongside programmatic auctions
Alignment with SPO-driven brand buying
Monetize premium inventory without disrupting existing setups
Access premium in-app inventory for brand campaigns
Cleaner, SPO-aligned supply paths
High-impact placements in trusted app environments
Activate brand budgets alongside programmatic buying
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A leading European mobile game publisher launched BidMachine DIRECT and saw a 30% revenue lift in the first month.
Capture premium brand demand through SPO-aligned direct placements built for mobile apps.
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