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Since header bidding reshaped programmatic, one unintended consequence has become increasingly difficult to ignore: auction duplication.
BidMachine Boosts Mobile Ad Performance by 35%+ on Android and 85%+ on iOS with Intent IQ Integration, enabling brands to reach consumers based on demographics and behavioral intent.
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We've released SDK 3.4 for Android and iOS, continuing our commitment to delivering robust monetization solutions that adapt to industry demands and publisher feedback.
Our engineering team has been focused on addressing the evolving needs of the mobile advertising ecosystem, particularly around performance optimization, advanced targeting capabilities, and integration flexibility.
Every SDK release reflects months of collaboration with our publisher partners, analyzing monetization challenges and technical requirements to build features directly impacting revenue and user experience.
