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Every year, the holiday season brings a wave of brand campaigns from retailers, CPG giants, streaming platforms, travel companies and financial services. But this year, something different is happening: more of those budgets are flowing directly into mobile apps than ever before.
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Upgrade to BidMachine SDK 3.2 today and unlock the full potential of your app inventory. Adapters also available for AppLovin Max and Unity LevelPlay.

BidMachine announces its strategic partnership with YouAppi, a leading mobile advertising platform specializing in app retargeting and user engagement campaigns. YouAppi's programmatic mobile and CTV solutions put your app exactly where you want it: at the top of mind and in action. By focusing on a full-funnel, performance-based approach, YouAppi solutions help advertisers to reach […]
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As summer 2025 heats up, the mobile advertising and gaming industries prepare for a dynamic season of global connections, breakthrough innovations, and strategic partnerships. At BidMachine, we're excited to announce that our team of experts will attend four of the most prestigious industry events this quarter. Whether you're a current partner looking to optimize performance, […]