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NetShort, a short-drama app under Maiya Culture, launched two years behind its competitors but quickly reached #2 in global downloads. As it scaled, the challenge shifted from user acquisition to monetization: how to grow ad revenue without disrupting the viewing experience. By integrating BidMachine’s in-app bidding SDK, the team doubled ad revenue from it and increased ARPU by 5%+ without impacting user engagement.
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In 2024, Yandex Ads initiated a strategic partnership with BidMachine, rapidly evolving from initial integration to a comprehensive cross-network collaboration. These are the key milestones that transformed this relationship into a sustainable long-term alliance.
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The mobile advertising industry is gearing up for a season of innovation, reconnection, and insight. At BidMachine, we’re thrilled to announce that our team of experts will be on the ground at four of the most influential industry gatherings this quarter.
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Upgrade to BidMachine SDK 3.2 today and unlock the full potential of your app inventory. Adapters also available for AppLovin Max and Unity LevelPlay.
