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Check all the company news, product updates, top articles, and valuable insights.

How NetShort grew ad revenue without disrupting the user experience

NetShort, a short-drama app under Maiya Culture, launched two years behind its competitors but quickly reached #2 in global downloads. As it scaled, the challenge shifted from user acquisition to monetization: how to grow ad revenue without disrupting the viewing experience. By integrating BidMachine’s in-app bidding SDK, the team doubled ad revenue from it and increased ARPU by 5%+ without impacting user engagement.

Motorik x BidMachine: A new partnership driving mobile monetization and growth

This partnership brings together Motorik’s expertise in mobile growth with BidMachine’s cutting-edge ad tech platform, unlocking new opportunities for mobile monetization and user acquisition.

In-App Advertising in 2025: Is It Still a Profitable Venture? - SocialPeta Webinar

IAA remains a preferred choice for developers over IAP and paid subscriptions. This exclusive webinar brings together industry leaders for an in-depth discussion on IAA.