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NetShort, a short-drama app under Maiya Culture, launched two years behind its competitors but quickly reached #2 in global downloads. As it scaled, the challenge shifted from user acquisition to monetization: how to grow ad revenue without disrupting the viewing experience. By integrating BidMachine’s in-app bidding SDK, the team doubled ad revenue from it and increased ARPU by 5%+ without impacting user engagement.
BidMachine announces its strategic partnership with YouAppi, a leading mobile advertising platform specializing in app retargeting and user engagement campaigns. YouAppi's programmatic mobile and CTV solutions put your app exactly where you want it: at the top of mind and in action.
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BidMachine publishers can now leverage LiveRamp to enhance their monetization strategies while maintaining the highest standards of user privacy and data protection.
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The mobile advertising and gaming industries prepare for a dynamic season of global connections, breakthrough innovations, and strategic partnerships. At BidMachine, we're excited to announce that our team of experts will attend four of the most prestigious industry events this quarter.
