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BidMachine Boosts Mobile Ad Performance by 35%+ on Android and 85%+ on iOS with Intent IQ Integration, enabling brands to reach consumers based on demographics and behavioral intent.
Most publisher apps eventually hit the same ceiling, where installs are steady, DAU looks healthy and retention is acceptable, yet ARPDAU refuses to move.
Ad mediation is one of those concepts most publishers use, but few fully understand.
IAB Europe’s Transparency & Consent Framework (TCF) v2.3 introduces an important update that affects how consent is collected and passed across the ecosystem.
