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IAA remains a preferred choice for developers over IAP and paid subscriptions. This exclusive webinar brings together industry leaders for an in-depth discussion on IAA.
Most publisher apps eventually hit the same ceiling, where installs are steady, DAU looks healthy and retention is acceptable, yet ARPDAU refuses to move.
Ad mediation is one of those concepts most publishers use, but few fully understand.
IAB Europe’s Transparency & Consent Framework (TCF) v2.3 introduces an important update that affects how consent is collected and passed across the ecosystem.
