Welcome to the BidMachine Blog

Check all the company news, product updates, top articles, and valuable insights.

How NetShort grew ad revenue without disrupting the user experience

NetShort, a short-drama app under Maiya Culture, launched two years behind its competitors but quickly reached #2 in global downloads. As it scaled, the challenge shifted from user acquisition to monetization: how to grow ad revenue without disrupting the viewing experience. By integrating BidMachine’s in-app bidding SDK, the team doubled ad revenue from it and increased ARPU by 5%+ without impacting user engagement.

Meet BidMachine this Summer 2025 Q3 at the Top Industry Events!

The mobile advertising and gaming industries prepare for a dynamic season of global connections, breakthrough innovations, and strategic partnerships. At BidMachine, we're excited to announce that our team of experts will attend four of the most prestigious industry events this quarter.

Meet BidMachine this Spring 2025 Q2 at the Top Industry Events!

The mobile advertising industry is gearing up for a season of innovation, reconnection, and insight. At BidMachine, we’re thrilled to announce that our team of experts will be on the ground at four of the most influential industry gatherings this quarter.

BidMachine SDK 3.2: Higher Performance, UX Localization, and Future-Proofed

Upgrade to BidMachine SDK 3.2 today and unlock the full potential of your app inventory. Adapters also available for AppLovin Max and Unity LevelPlay.