Welcome to the BidMachine Blog

Check all the company news, product updates, top articles, and valuable insights.

How NetShort grew ad revenue without disrupting the user experience

NetShort, a short-drama app under Maiya Culture, launched two years behind its competitors but quickly reached #2 in global downloads. As it scaled, the challenge shifted from user acquisition to monetization: how to grow ad revenue without disrupting the viewing experience. By integrating BidMachine’s in-app bidding SDK, the team doubled ad revenue from it and increased ARPU by 5%+ without impacting user engagement.

Motorik x BidMachine: A new partnership driving mobile monetization and growth

This partnership brings together Motorik’s expertise in mobile growth with BidMachine’s cutting-edge ad tech platform, unlocking new opportunities for mobile monetization and user acquisition.