Check all the company news, product updates, top articles, and valuable insights.
NetShort, a short-drama app under Maiya Culture, launched two years behind its competitors but quickly reached #2 in global downloads. As it scaled, the challenge shifted from user acquisition to monetization: how to grow ad revenue without disrupting the viewing experience. By integrating BidMachine’s in-app bidding SDK, the team doubled ad revenue from it and increased ARPU by 5%+ without impacting user engagement.
.png)
We've released SDK 3.4 for Android and iOS, continuing our commitment to delivering robust monetization solutions that adapt to industry demands and publisher feedback.
BidMachine announces its strategic partnership with YouAppi, a leading mobile advertising platform specializing in app retargeting and user engagement campaigns. YouAppi's programmatic mobile and CTV solutions put your app exactly where you want it: at the top of mind and in action.
